![]() I believe that end of use should not mean end of life for a product – but how can we ensure this? The journey we’re on is a paradigm shift and it’s not easy,” said Verbeck. Brands can use their influence to set the tone, and partners can help turn our ambitions into reality. Each initiative helps bring us a little closer to the ultimate goal. “We talk about circularity, but we are only at the beginning. ![]() The team all hope that their work will inspire other brands to take action to find their own path. “The first thing we realised though, was that job descriptions were redundant – there was no precedent for many of the challenges we faced, so working in isolation and coming together every so often was not the way forward. This is about mindset. And it’s about pushing boundaries. We are acting as explorers or pioneers – we’re trying something new. For this type of work, you need the mindset of: we’re going to learn and we’re going to take what we learn and apply that into a setting where the ultimate goal is that it becomes a commercial reality.” Tanyaradzwa Sahanga, Technology Innovation Manager agrees. Paul Smith, Senior Director, Footwear Innovation, at Adidas Future adidas It has the potential to change the way our industry addresses the problem of plastic waste, and it can also create a path for others to follow.” Verbeck joked, “Our team all have two things in common - a passion and commitment to the project, and the ability to work completely out of our comfort zone!” Note: I've linked the download to its page on Flan's official site, for convenience. zip, place this folder into your Flan folder to install. Installation Note: The pack is contained within a folder inside the. FUTURECRAFT.LOOP is something that is much bigger than just another product launch. A new Lets Play series with a FutureCraft modpack I've been pulling together by Blurb Gaming. We will continue the R&D workstreams to pursue our goal of ending plastic waste. Paul Smith, Senior Director of Footwear Innovation said, “My team has driven the R&D efforts across Design, Sport Science, Engineering and Technology Innovation to bring the concept of FUTURECRAFT.LOOP to life. The project involved a multi-disciplinary approach between designers, material scientists and strategists. Where FutureCraft moves the concept forward is in using a single material to create the entire shoe: The upper, midsole, laces, and even the rigid torsion bar on the bottom are all variations of. We might not have all the answers, but it’s about making a start to address problems that touch so many people around the world.” ![]() ![]() What I like so much about FUTURECRAFT.LOOP is that it represents a start. It’s easy to understand how people give up hope. When I asked my dad what could be done, he was resigned to the reality that even if they cleaned up every day, the plastic would return by the morning. Dharan Kirupanantham, Senior Manager, Future Technology Innovation said, “A few years ago I visited my dad’s hometown in the north of Sri Lanka and was sobered by the amount of plastic that washes up on their shores each and every day shoes amongst the mess. Some of the team had very personal motivations for wanting to be involved. ![]()
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